How it ships, what we hold ourselves to, and where the responsibility sits.
In-house fulfilment centres across the US, Canada, the UK and the EU — not a routed network of third-party shops. The same operator and the same quality control on every order, wherever it prints.
Nothing is printed until a fan has paid for it.
Built at our cost, not yours. You see the real store, not a description of one.
None of it goes live until you say so — and it is yours whether or not you continue.
A separate decision from whether it lives inside the store you already run or a dedicated one. Either way your existing range, and 100% of the profit on it, stays yours.
The range is built on the theme you already run. Carries the brand, within the theme’s limits.
Built to the design; your team keeps the platform’s own editor. Close, within its theme structure.
Our own page design; the platform runs cart, checkout and payments. Exactly the concept.
Build times are estimates until the design is signed off. If you want a different direction — new concepts, a rebuilt storefront — we do it again, at our cost, until it is right.
Whichever route, the store does not open on a picture. The lead designs are printed, quality-checked and posted to you on the real blank — chapter 01 says nothing goes on sale from a mockup, and this is the step that makes that yours as well as ours.
The store opens when you have approved a garment you are holding.
Anyone can print three numbers. What makes these ones worth reading is that the last one is backed by our share of the profit, not by a promise to try harder. Chapter 05 is what stands behind it.
Delivery outside the US is quoted per market at checkout. Made-to-order knitwear and footwear print to their own longer schedule, stated on the product page.
The threshold sits below where we operate, not at it — the credit is what we are prepared to put behind the number, not what we expect to pay. And the split in your agreement never moves: a credit is a rebate on our share of a single month, taken on the statement before you are paid, and the month after it the terms are the ones you signed again.
Both sit in the agreement, not in a promise — along with the terms for a bad month that becomes a habit.
Priced on a month where the store cleared $40,000 of profit, and your share of it — under whichever band you have reached by then — was $28,000.
A standard with no price on it is just a sentence in a deck.
Sixteen rows. Fifteen of them say us.
A launch concentrates months of demand into a few hours. Printing, dispatch, comms and the inbox are all sized for that peak rather than for an average day.
Fulfilment runs through owned facilities across the US, Canada, the UK and the EU, against a published dispatch SLA — over 97% of orders ship inside five business days. When a queue extends we know before the customer does: we watch the fulfilment feed, not the inbox.
Every delayed order gets a reason, a revised date and shipping refunded before the fan has to ask. People post publicly when they do not know what is happening — almost nobody posts after they have been told.
Comments, replies and DMs are monitored for merch mentions and answered within two hours by the store — never by you, never by your team. Every confirmation, packing slip and product page carries the store’s own support address.
The first drop runs to a closed list by design — known size, known ceiling, and real numbers to build the next one on.
Peak season is the one time print queues genuinely extend. We cut holiday delivery guarantees the day the printer publishes its deadline — usually the second week of December — and say so on the site before anyone can order, rather than apologising for it in January.
A named backup with standing access, who can hold the operation without a handover call. Named before the first drop, not after something happens.
Updated monthly, not at the end.
Logged from day one, and none of it costs anything to collect. We don’t commit to a bulk run until all four exist.
Selling direct before we print in bulk is how we know what to make, and where to aim it.
We come back with a read on the catalogue, the range we would build from it and the first three drops — before anyone signs anything.