You wrote the lines.
We’ll run the shop.
Range, store, printing, shipping, customer service and the ad spend — all ours, all funded. You approve the work and get paid monthly.
Shopify
Squarespace
Wix
WooCommerce
BigCommerce
Big Cartel
Webflow
Bandcamp
Etsy
Shopware
PrestaShop
Stripe
PayPalWe build the merch business.
You just approve it.
Built from your specials, your records and the lines people already quote back at you — priced from an impulse buy to the top of the range.
Every design goes in front of you before anything goes live — you wave through what works and kill what doesn’t. Illustrative mockups; each range is drawn from scratch against your own material.
Designing shirts and putting up a store is two of these twelve.
- 01Research into your material
- 02Design and art direction
- 03Mockups and promo assets
- 04Storefront build and upkeep
- 05Conversion, upsells, optimisation
- 06Email and SMS automations
- 07Drop planning and the calendar
- 08Print, samples, QC and fulfilment
- 09Customer service, returns, chargebacks
- 10Advertising — spend funded by us
- 11Entity, insurance, tax and filings
- 12Reporting and sell-through
Inside 05, 06 and 12: launch sequences and SMS on every drop · abandoned-cart follow-up · back-in-stock alerts · countdowns before a drop opens · two mockups and two descriptions tested each time · subject lines, send times, checkout layout · heatmaps and session recordings · bundles built from what actually sells together.
Then you get paid monthly. That is the whole job.
And the job is a gate: we design → you approve → it goes live. Every product, every page, every time.
Three ways to cover the job.
Off a tour, a record or a booking. And you front the print run.
Paid before a single item sells — and a designer is one line, not the business.
We are paid out of profit that does not exist until we make it.
Everyone in merch funds the printing. Almost nobody funds the selling.
Print-on-demand platforms hand you a store and a base cost, then leave you to design the products, run the ads and carry the risk. “Keep 100%” quietly prices your time and your ad budget at zero.
Traditional merch houses licence the name and pay a royalty against a recoupable advance — built for stadium catalogues and estates.
Credit where it is due: the better print-on-demand platforms handle production, order support and sales-tax registration properly, and they take no cut of your margin. What none of them do is make the work or find the buyer. That is the half we fund.
Nothing up front
No fee, no retainer, no capital, no monthly cost. We fund the build, the stock risk and the ad budget out of our own pocket.
No equity, ever
We take a share of net profit while we run it — not a stake in your brand. Your name, likeness and catalogue stay 100% yours, permanently.
A split that tilts to you
Set out in full before you sign, and it moves in your favour as the business grows. The done-for-you operators keep theirs private.
Your range stays yours
We work on new products only. You keep 100% of the profit on everything you already sell, and every design we make is licensed to you.
No inventory.
No warehouse. No capital.
Nothing is printed until a fan has paid for it — so a design that flops costs you nothing.
A fan buys
On your store, or one we build.
It routes
To the print partner nearest them.
Printed & shipped
Direct, tracked. Returns come to us.
You get paid
Live dashboard, monthly statement.
One printer
In-house fulfilment centres across the US, Canada, the UK and the EU — the same operator and the same QC on every order.
No brokers
Not a routed network of third-party shops. Most orders are printed and dispatched in 2–5 working days.
Routed per order
A US order prints in the US, an EU order prints in the EU.
Nothing about this
is improvised.
Four stages, each with the work finished before the next one starts — and each written down where you can read it, not described on a call.
Built before you pay
The storefront, the range, the mockups and the retention flows — produced at our expense, and yours to keep.
One closed drop
Small, to a known list, on purpose. Nothing at this size can produce a surprise you have to answer for.
Standards, in writing
Dispatch, delivery and support times you can hold us to — and a month of our share back if we miss the last one.
A runbook you own
Suppliers, artwork, credentials, filings and macros — updated monthly, so your team could pick it up on a Monday.
Read the launch strategy
Plug into your store. Or let us build one.
Inside the store you run
We are added as a collaborator — never a password. The new range gets its own collection so reporting stays clean, and nothing else changes.
A dedicated store we build
Purpose-built on your domain, designed around the range from the ground up. We build it and we pay for it.
Either way your existing range — and 100% of the profit on it — stays yours. We work on new products only.
Ten years building other people’s businesses.
Sparkler started in e-commerce in 2015 with Swegway — a seven-figure direct-to-consumer venture that worked with some of the largest names on YouTube and was covered by Tatler, Vanity Fair, the BBC, ABC and The Tab.
Since then we have built and operated e-commerce and direct-to-consumer brands for private clients, high-net-worth individuals and corporates — almost all of it under confidentiality, in their name rather than ours. Divini is the part we can show you in full.
That is the arrangement here too — it would be your name on it, not ours.
A brand we built end to end.
Our own trademarked jewellery label — brand, product, packaging, photography, storefront and campaigns, all built in-house. The rest of our work sits under confidentiality, in the client’s name.
Send us a name and a tour date.
We come back with a read on the catalogue, the range we would build from it and the first three drops — before anyone signs anything.